China’s outbound travel is rebounding strongly, with 2025 projections showing a 25% year-on-year increase. Popular choices include Southeast Asia, Europe, and Africa, where destinations are adding Chinese-language services and mobile payment options.
At the same time, inbound tourism to China is recovering, boosted by visa relaxations and cultural branding. Domestic travel also thrives, with heritage towns and rural eco-tourism sites gaining traction. These trends reaffirm China’s central role in reshaping global travel flows post-pandemic.
