For decades, tourism success was measured by one metric: growth. More arrivals, more hotels, more flights, and more revenue were seen as unambiguous positives.
Global travel is undergoing a quiet recalibration. After decades dominated by mass tourism and checklist destinations, a growing segment of travellers is seeking depth, authenticity, and cultural connection.
Tourism models across Africa, Asia, and the Middle East are undergoing a fundamental reset. For decades, success was measured in visitor numbers and rapid infrastructure expansion.
Food has always been central to culture, but in recent years it has taken on a new strategic role. Across China, India, the Middle East, and Russia, culinary traditions are increasingly being positioned as instruments of soft power—shaping national identity, influencing perception,
Tourism in Southeast Asia is experiencing a robust rebound as countries reopen borders, introduce visa flexibility, and relaunch global marketing campaigns.
Japan’s tourism ministry introduced a grant program to promote eco-tourism in rural regions, offering subsidies for homestays and environmental projects. The program aims to rejuvenate rural economies and reduce pressure on urban tourism hotspots. Experts note that eco-tourism aligns with Japan’s sustainability
Beijing’s National Museum unveiled an extensive exhibit celebrating Silk Road history, showcasing rare artifacts from partner nations across Asia, the Middle East, and Africa. The immersive exhibition uses holographic displays and VR experiences to attract younger audiences. Cultural officials said the project
AAN | 27:12:2025
India has been confirmed as the Chair of the Kimberley Process for the year 2026, bringing closure to an extended impasse over leadership within the global diamond certification body. The decision was reached by consensus among participating members, following months of negotiations after earlier bids failed to gain unanimous support. India will formally assume the chairmanship from January 1, 2026, after serving briefly as Vice-Chair in late 2025.
The Kimberley Process is a tripartite initiative involving governments, the diamond industry, and civil society, aimed at preventing the trade in conflict diamonds. India’s appointment marks its third tenure as Chair, underscoring its growing influence in the global diamond value chain. During its chairmanship, India is expected to prioritise governance reforms, strengthen compliance mechanisms, and advance discussions on transparency and traceability within the Kimberley Process framework.